Founded 2013 · Hawal, Srinagar
Locals who fell in love with hosting.
We started because we were tired of watching agencies a thousand miles away mis-sell our own valley to people who deserved better.
Glitz Holidays started in 2013 when a few Srinagar friends grew tired of watching agencies from Delhi and Mumbai sell our valley to visitors who then arrived to find the itinerary did not match the place. We opened a small office in Hawal, bought one Innova, and started arranging trips for friends of friends.
Twelve years and 5,000+ guests later we still work the same way. We answer every enquiry ourselves. We host every itinerary ourselves. We stand behind every hotel we book, because someone on this team has slept in it. When you message us at 11pm from Gulmarg, you are texting the same people who quoted your trip.
We now run Kashmir, Ladakh, Himachal and Vaishno Devi. Different geographies, same principle: local hands, local knowledge, and pricing you can read without a magnifying glass.
What we are not is a marketplace. We do not list four hundred hotels we have never visited or sell packages to states we have never worked in. Four destinations is a deliberate limit, and it is the reason we can answer a question about a specific road on a specific week without checking.
How we work
Four rules we do not bend.
We answer our own phone
No call centre, no ticketing queue. The specialist who quotes your trip is the one who runs it and the one who picks up when you call from a mountain road.
We would rather lose the booking
If your dates are wrong for what you want, we say so. Some of our best reviews are from people we talked out of travelling — they came back in a better month.
We only sell what we know
Four destinations, not forty. Every hotel slept in, every road driven, every operator known personally. It is a smaller catalogue and a much better trip.
The price is the price
GST included, exclusions listed plainly, no surprise charges at a barrier gate. If we quote it, that is what you pay.
Say hello
Ask us something specific.
Not a generic enquiry form response. Ask about a road, a hotel, a month, a route — the more specific the question, the more useful our answer.